CASE STUDY: DULUTH CIDER
GROWING A BRAND FROM AN IDEA INTO A LEGACY
BACKGROUND
The rest of the case studies on this site showcase work done for a client. This one’s different.
My wife and I are the founders and owners of Duluth Cider. What began as an idea in 2016 is now a trusted regional brand. The path to get there wasn’t a happy accident, it was a marketing strategy mapped out by the same person who had to make payroll, plan the calendar, and live with the real-world results.
That’s the “both sides of the table” test in practice: not a slogan, but a perspective and a proven process.
The Process
Every project is shaped by the same 5 questions:
1
What's the Goal?
2
Who is the Right Audience?
3
What Do They Care About?
4
Where Do They Spend Their Time?
5
How Do We Reach Them?
CAMPAIGNS
How we addressed specific problems, and how it turned out.
MARKETING THAT PAYS FOR ITSELF
Anyone can show a portfolio of finished pieces. What’s harder to show — and what actually matters when you’re deciding who to trust with your marketing — is judgment under real constraints:
- A fixed budget
- A real deadline
- An owner’s stake in whether it works.
Duluth Cider is the clearest record I have of that judgment, tool by tool, project by project, over years rather than one campaign.
LET'S TALK
Let’s figure out how to achieve your goals together. Drop your info below, or email me at jake@gogreatscott.com.